I noticed on the box as i ate my Kellogs breakfast cereal the Customer help line, and a telephone number. It just made me think, like at what point do you call? Is it like, an advice thing...
'yes, i've put them in a bowl. what do i do next?.....Milk, hang on, i think i have some of that......what, on top? How much, just a little or submerge them completely?.....ok, done that......Spoon..Is that the one with the prongs? oh, the one like a ladle yes, ok...oh, so i eat it like soup?.........no, nothing else you can do for me, you have been very helpfull, thank you'
Chyna_Doll

Well, if there was something wrong with it like if the cereal was dodgy or if you found something disturbing in it!